Because content is king
Content is king. It’s a new meme for an old truth. Content has always been king—but this is just now dawning on people. Could be because the Internet’s flooded with crap. Or it could be because truly excellent content can spread like wildfire…with no media buy involved.
What every business needs to do is publish original information that’s relevant and of interest to their target market. It sounds simple. It is simple. So why don’t we see more of it?
We think that companies get caught up in pushing out their sales messaging. Say you make soap. There’s a difference between writing about the benefits of soap made with citrus extract and gloating about your brand of soap made with citrus extract. The goal of both is to sell more of your soap. But one is informative, perhaps even interesting; the other is off-putting.
At Outwrite, we understand that content is every bit as important for social media marketing as it is for mainstream web or offline. We know how to create it, how to ensure that it’s relevant to your audience/s. We know what mediums will have the greatest impact for you—whether you need to generate quick sales or want to improve your visibility as part of a longer-term strategy.
Most of what we do is online, but our roots are in print so we still understand how writing and content change with the medium. We know about positioning; we’re good at planning. And as you can see on the left, people like us.
Outwrite’s driving force is Carl Michener. I’m a planner, project manager and copywriter. I’ve worked in marketing departments and ad agencies on both the account and the creative side. I’m honest, I’m realistic, I’m pretty good at what I do, and my word is my bond. It may sound corny, but there it is. When it comes down to it, these are the things that people value.
We rely on some good people for their niche mastery: Carmine Lucarelli, a top programmer; Sebastien Chorney, a talented French translator; Kathleen Atkinson, an accomplished web designer; a collection of writers that actually ‘get it’; two SEO firms that actually get customers top 3 organic placing on Google; a surgically precise film, video and photography firm; and other specialists. We draw upon the best niche marketers in Toronto. And if what you need is beyond our scope, we’ll be glad to point you in a direction that we stand behind completely.
So enough about Outwrite. Let’s talk about why your prospects should choose you.