Thought leadership through white paper publication
White Paper Creation – Best Practices
If you’re good at what you do, you know a tremendous amount about it. But most people don’t share what they know, except anecdotally.
Why not showcase your knowledge and expertise?
Creating thought leadership
White papers are designed to create preference for a company’s brand, product or service through thought leadership. By publishing an authoritative white paper, you are showing the world your mastery of the subject and your opinion on what constitutes best practices in that area.
The result? Thought leadership. If you hope to stand out in your industry, if you would like journalists and trade show organizers to solicit your opinion, a series of white papers is a good place to start. (Articles are good, too.)
White papers can add depth of information to a website. They can be used as sales aids or ‘hooks’. Here are some examples of what can be done with white papers:
- Capture contact information when prospects register to download a white paper on your website
- Email a white paper to prospects along with a sales message
- Link to white papers from a regular e-newsletter
- Improve Internet search results with depth of content
What you’ll get is a clear, straightforward, five-page guide on writing white papers that hit the mark. ¡Outwrite! has written numerous white papers for Canada’s top companies, including Bell Enterprise. We understand what works, and we are happy to share our knowledge with you.