As it finished plant construction, the staff at the Collingwood Brewery recognized that they needed marketing materials to herald their launch. This included beer can copy, radio advertisements, flyers and social media posts.
solution
Working directly with the head brewer, we developed language that fit with the brand (Kick back & relax) and built out a set of promotional materials.
Results
We kickstarted the Collingwood Brewery’s marketing program up and running, garnering significant local media attention and a growing response from beer aficionados as they discovered the brand.
