F-Secure

F-secure

Cyber Security Demystified

eBook-centric international marketing campaigns drive preference & sales.

Creative Concepts + Copywriting.

Challenge

Helsinki-based F-Secure needed to solidify its reputation as a thought leader in corporate data security services within Europe and beyond. That required a series of major international campaigns with—you guessed it—long form content as an anchor for each.

solution

Working with an agency in Finland, we helped develop creative concepts around central pain points in the B2B data security world. We then wrote this and other eBooks, along with associated landing pages, series of awareness and sales emails for the agency’s marketing automation engine, and social media messaging.

Results

Materials were adapted from English into different languages and campaigns launched simultaneously in over 18 countries worldwide. Campaign metrics met or exceeded targets in almost all jurisdictions, with a lift in awareness and a flood of sales inquiries.

Previous Case NEXT CASE