Quartet

Quartet IT Services

Managing Complexity

eBook-centric marketing campaigns drive preference & sales.

Creative Concepts + Copywriting.

Challenge

Quartet is a Toronto IT services and infrastructure company that helps small-to-medium business IT directors better manage IT complexity. With more than 20 years in the business and client relationships averaging more than three years, Quartet is an effective technology partner. Yet business development was an occasional pain point.

solution

Working with a GTA area consulting firm, we planned and wrote a series of white papers, associated emails and website landing pages offering solutions to problems that IT directors often experience, while showcasing Quartet’s thought leadership.

Results

Quartet received several requests for meetings and proposals from A-list prospects as a direct result of the campaigns, as well as heightened brand awareness and perception in its core market of Toronto.

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