Hazemag USA

Crushing LinkedIn

Creating thought leadership and preference on social media.

Strategy + Project Management +Copywriting + Implementation.

Challenge

Pittsburg-based Hazemag designs and sells premium rock crushers. The company needed to increase share of mind, justify its premium position in the industry and portray itself as a thought leader.

solution

As a first, cost-efficient effort, we focused on raising Hazemag’s profile on LinkedIn. We built the company a corporate LinkedIn profile, updated personal profiles, had Hazemag employees join relevant LinkedIn groups, and generated a series of LinkedIn articles, published under the names of various Hazemag SMEs.

Results

The LinkedIn campaign helped create traction, with thousands of views and comments over six months. It also caught the attention of Hazemag’s head office in Germany. Next steps are to extend the campaign to include exposure through trade magazines.

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