Planning+ Creative Direction + Project Management + Copywriting.
Challenge
Payments Canada provides Canada’s national payments systems. The organization is transforming rapidly from one that performs a function to one that plays a thought leadership role in the international payments industry—while simultaneously modernizing the way they handle payments. Pulled in many directions at once, Payments Canada needed help.
solution
We help Payments Canada to develop and write a variety of materials, including their Annual Report, yearly Corporate Plan and articles by Payments Canada executives, as well as various public and government relations materials.
Results
Payments Canada is happy with the lift in quality of their most important content, as are external stakeholders in the Canadian financial industry.